We strongly believe there is a side hustle for everyone so in this section we are covering it all, like: expectations and mentality, what type of business is right for you and picking your niche.
Caught up in the details? We got you. From brand colors and fonts to logos and all the in between. We also cover websites (if you need one), social media, and all the possible marketing aspects to get people in to your proverbial door!
Duh you need to make money here...but how? And how much? And omg are you worth that?! So we get into the money mindset, what to charge, when to scale, how to budget, and when to quit your day job.
Because we are smart actors. We know that a career is built over years and years of auditions and work and staying in the acting-game. But we also know how expensive it is to maintain rent, food, and life... let alone casting sites, headshots, classes, and whatever else is headed our way. In this course, we are going to help you start your business but, unlike others, we are covering exactly how each aspect affects your acting life and how we think you can make it all work for you.
SAY LESS
And keep scrolling cause we are going into detail and dropping major bonuses to the first session of the course.
For those of you who want this but don't know exactly what this is yet, we are getting super specific on what you already have to offer. Not going back to grad school.
using your personality type to get specific
picking a niche aka thing you have to offer
expectations and mentality to make it realistic to your life
the different kinds of side hustles you can get started or grow into
The artist in you if going to L-O-V-E this section. Now that we have a direction to move in, we are going to have some fun making it feel real and personal to you... no 4-figure graphic designer needed.
everything you need to get your business brand set
picking fonts and colors
using free systems to make it all work for you
Do you need a website? Payment processors? What about social media... how do people know you are doing what you do, like how the f*ck do you find someone to hire you? This is your section for all things outward marketing.
how and when to use social media
picking the right marketing platforms for you + your side hustle
what tools you need and how to simplify the software
using your actor skills to uplevel your side hustle marketing
Adding a price tag to your skillset sounds easier than it actually is. And while we have union contracts to create boundaries on pricing inside our acting career, in your side hustle it is legit unlimited... kinda scary. Let us hold your hand.
money mindset + how this has an insane effect on your potential
how to kick-start charging for services/skills with beta clients
using our pricing calculator to see how much you are truly making
scaling your prices and making (a hell of a lot more) bang for your buck
In the acceptance module, we are covering exactly how to deal with the internal and external feelings of building/running a side hustle when you are also a professional actor. This is a really important part of this.
the inside feelings of failure you may feel
accepting the realities of the business to work for you, not against you
how to deal with outside judgement and narrative
the legit effects of running your business on your actor schedule
Getting into the weeds a bit, we are going full on into the systems and software to help you run you business in the busy and not so busy times. Budgeting like a true boss (not a pretend boss... you know what we mean), and making epic plans while executing the day to day.
all the software and systems we love (plus how-to videos)
the money it takes to get started
keeping a balanced budget + saving yourself tax-time headache
making a yearly + quarterly + weekly + daily plan (for real this time)
Having an end-point to your current day job(s) is just as important as starting your new income streams. It can be super motivating but also stressful. So let's make sure you have all those ducks in a row.
how to know when you are making 'enough'
making an exit strategy that doesn't burn bridges
can you still do other jobs while rocking your side hustle??
Having a place to talk to other actors who are choosing to up-level their income streams is so important in normalizing this process, so we built you a full Slack channel to have a 24/7 Side Hustle Academy community.
We got the law involved... proverbially speaking. Lawyer + Professor Kae Gruner is joining us for a full session on legalities, contracts, and keeping yourself above board on all your systems. Something a lot of businesses leave for last... not here.
Accredited Financial Counselor + Entertainment Accountant Jasmine Johnson is here to help us manage the finances in our actor life as we all our business life.
Did we mention she was a long-time accountant for an agency? Oh yes.
ENROLL NOW
Multi-business owner Ashli Pollard knows a thing or two about scaling businesses and how to do so while you are focused on other things. She will cover some strategies you can start to implement now to make your business work for you, and not the other way around.
All SHA clients will receive their own go-to hand book with tons of extra content covered and not covered in the course. From meditations and content recommendations to your planning timeline and side hustle income calculator, it's a one stop shop for everything you need to grow yourself and your business.
Ready to launch a podcast for you and your business? Sam's company Fast Forward Productions has a full course to get you off and running. And since we thought it could be great for your marketing, we are including this $297 class in your Side Hustle Academy purchase for $0. Yup.
No, we are not kidding. There is a lot to cover inside SHA and we want to share in it with you. We also want your weekly feedback and questions, so we can make the program better and better (and of course give you all the goodies for life).
Weekly calls every Friday via Zoom, Nov 1st- Dec 20th (excluding Nov 29th) .
All calls will be recorded and shared so no stress if you can't make it.
1:1 calls with us both usually go for $350, so this 2024 session gets a built-in steal!
Course Value = $8,000+
REGULAR PRICE = $1,200
I'm SO IN
due to the nature of this course and how much we are planning to add, no. this will be the lowest cost this course ever is. but our TM members get it for free so if you are looking for more, check us out here.
lifetime bay-bay.
plus we have a few bonus items we will be creating and adding in the future and you get those too.
nope. you can be a freelancer / independent contractor and still gain a ton of help in upleveling your income stream. we want your big business to be your acting career after all.
strong yes. the course is spaced out to be consumed while you have a lot of other things going on, and we wait till the end to cover planning the exit from jobs that are no longer serving you.
excuse our french: f*ck yea. while you may be able to skim the 'pick your niche' section, we cover how to specifically market and grow your business while maintaining your acting career. we are a match made in heaven.
yea, we get that. this course is evergreen because we know the nature of life (and the business). plus in our community channel you will be introduced to others to help hold you accountable.
this is a personal question for you + your business but just to give you an idea, we built our businesses and in the course of one year hit six-figures. is this 'the norm'? no. but is it possible? hard yes.
great. see you on the inside 😉